Our Precious Additions program is here for you every step of the way, offering rewards and resources to help you have the healthiest pregnancy possible.
This is a special time for you, whether it’s your first baby or you’re adding to your growing family. Enrolling in Precious Additions, connects you with information and support to help you prepare for the arrival of your newborn.
Precious Additions helps expectant parents prepare for baby’s arrival:
Maternity Health Coach
The registered nurses of our Maternity Health Coach program are available to answer general questions about pregnancy such as exercise, nutrition, breastfeeding, traveling, and any physical and emotional changes that expectant and new moms might be experiencing. Members can contact a coach weekdays from 8 a.m. to 8 p.m., ET, at 1-888-624-3096, option 3.
Maternity Health Coach is for informational purposes only. Nurses cannot diagnose problems or recommend specific treatment. They are not a substitute for your doctor’s care. Services are not an insurance program and may be discontinued at any time. In the event of an emergency, please go to the nearest hospital or doctor, or call 911 or your local emergency services number. Please check with your benefits administrator to determine if you are eligible for these programs.
24/7 Nurse Line
For general health questions, especially outside the hours the Maternity Health Coaches are available, members can call the 24/7 Nurse Line. The 24/7 Nurse Line, which is staffed with registered nurses who have an average of 15 years experience, can provide trusted, doctor-approved information to guide members’ health care decisions. Members can access the 24/7 Nurse Line by phone at 1-888-624-3096.
Maternity Health Coach and 24/7 Nurse Line are for informational purposes only. Nurses cannot diagnose problems or recommend specific treatment. They are not a substitute for your doctor’s care. Services are not an insurance program and may be discontinued at any time. In the event of an emergency, please go to the nearest hospital or doctor, or call 911 or your local emergency services number. Please check with your benefits administrator to determine if you are eligible for these programs.
Members facing a high-risk pregnancy can participate in our Case Management program. Specialized Care Managers, who are nurses from Horizon BCBSNJ’s High-Risk Maternity Case Management program, provide support during a high-risk pregnancy. Call a Horizon Health Guide at 1-800-414-SHBP (7427) to get connected to the program.
When you’re having a baby, the costs can add up. Blue365® can help members who are pregnant or new parents save money on items and services they may need. Blue365 offers exclusive deals available only to Blue Plan members.
Blue365® offers access to savings on items and services that members may purchase directly from independent vendors. The Blue Cross and Blue Shield Association (BCBSA) may receive payments from Blue365® vendors. Neither Horizon BCBSNJ nor the BCBSA recommend, warrant or guarantee any specific Blue365 vendor or discounted item or service. To find out what is available to you through Blue365®, visit blue365deals.com or call the number on the back of your member ID card.
My Pregnancy Assistant
My Pregnancy Assistant, an online tool powered by WebMD®, offers videos, trackers and checklists that provide important information throughout the stages of pregnancy. Users can also set goals, read articles, take quizzes and participate in online activities.
WebMD® provides health assessment tools and wellness education to Horizon BCBSNJ members. WebMD® is independent from and not affiliated with Horizon BCBS.
Treatment Cost Estimator
Members looking to estimate labor and delivery costs can use our Treatment Cost Estimator to get information based on their plan coverage so they know what to expect not only financially, but also medically.
Pregnancy Guide and Journal
Parents-to-be can get information about how their baby is developing each week in this pregnancy guide. They can also capture their own thoughts about pregnancy to help them remember this special time in the guide’s journal pages.
This free health text messaging service is designed to promote maternal and child health by providing free text messages that contain health information and resources. Members can sign up for this free service by texting the word BABY (or BEBE for Spanish) to 511411.
These resources are not a substitute for the care of a doctor. If you have medical concerns or questions, contact your doctor.
Precious Additions® is for informational purposes only. Services are not an insurance program and may be discontinued at any time. In an emergency, please go to the nearest hospital or doctor, or call 911.