Precious Additions

Precious Additions, Horizon BCBS’s maternity program, is dedicated to helping parents-to-be learn useful information about how they can care for their babies and themselves throughout pregnancy.

Eligible members who have access to Horizon Wellness programs can enroll in Precious Additions®, a free and voluntary program, and are encouraged to do so as early as possible in their pregnancy so they can take advantage of all that the program has to offer.1 Members can enroll online by completing and submitting an enrollment form or call Member Services at the telephone number on the back of their Horizon BCBS member ID card. While we are validating your benefit, you will receive an instant email upon enrollment with educational resources to use.

Once enrolled, members will receive a prenatal package2 from Horizon BCBS with:

  • A pregnancy guide and health information
  • A children’s health guide
  • Information about Horizon BCBS’s programs and resources
  • Details on cord-blood banking and information about a prenatal class partial reimbursement

These tools and resources are not a substitute for the care of a doctor. If you have medical concerns or questions, please contact your doctor.

Precious Additions®, Maternity Health Coach and 24/7 Nurse Line are for informational purposes only. Nurses cannot diagnose problems or recommend specific treatment. They are not a substitute for your doctor’s care. Services are not an insurance program and may be discontinued at any time. In the event of an emergency, please go to the nearest hospital or doctor, or call 911 or your local emergency services number. Please check with your benefits administrator to determine if you are eligible for these programs.

Blue365® offers access to savings on items and services that members may purchase directly from independent vendors. The Blue Cross and Blue Shield Association (BCBSA) may receive payments from Blue365® vendors. Neither Horizon BCBS nor the BCBSA recommend, warrant or guarantee any specific Blue365 vendor or discounted item or service. To find out what is available to you through Blue365®, visit or call the number on the back of your member ID card.

WebMD® provides health assessment tools and wellness education to Horizon BCBS members. WebMD® is independent from and not affiliated with Horizon BCBS.