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A renewed focus on preventive health

Now more than ever, we must renew our focus onto preventive health. In today’s current environment, we know that many of our members have forgotten or postponed their preventive care. We also know that this is a public health issue weighing on the minds of health care professionals. According to Jamie Reedy, MD, MPH, Chief of Population Health at Summit CityMD, “Our biggest concern is that patients won’t come in for what’s needed, that we’re going to diagnose things that could’ve been avoidable or preventable.”

Horizon Blue Cross Blue Shield of New Jersey (Horizon BCBSNJ) is committed to helping you educate your patients, our members, on the importance of preventive health services, including well visits, screenings and immunizations for adults and children. To support your outreach efforts on preventive care to patients, we’re reaching out to members who have not received screenings or other preventive measures over recent months to remind them of the importance of scheduling an appointment with their doctor.

Safety Checklist for your practice

As more patients are scheduling in person visits, they may be feeling uneasy and unsure of what to expect when they go to get care. It’s important that your patients feel safe and are informed about what to expect during their visit. To help you continue to ensure everyone’s safety and well-being, we have a checklist of COVID-19 safety recommendations you can refer to for guidance.

Preventive Care Tools for our members, your patients

We encourage people to take a proactive, preventive approach to managing their health and wellbeing. That’s why we cover 100% of certain preventive care services when our members get care from Horizon BCBSNJ in-network doctors—and they won’t have to pay anything out of pocket. Additionally, if members need help scheduling an appointment, we offer the Horizon Blue app so they can chat with a Care Coordinator to schedule an in person or virtual appointment for them. We also offer a comprehensive list of preventive health guidelines for adults and children at to help people on their journey to good health.

Please know that we’re here to support you in keeping your patients healthy and well.

Published on: August 31, 2020, 05:50 a.m. ET
Last updated on: April 27, 2021, 09:00 a.m. ET