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Introducing Braven Health℠ - Expanding Medicare Advantage options for your patients

We are excited to announce that Horizon Blue Cross Blue Shield of New Jersey (Horizon BCBSNJ) has partnered with Hackensack Meridian Health to form Healthier New Jersey Insurance Company d/b/a Braven Health. In addition, Hackensack Meridian Health and Horizon BCBSNJ are working with RWJBarnabas Health to join Braven Health, subject to approval by the New Jersey Department of Banking and Insurance.

Braven Health, an affiliate of Horizon BCBSNJ, will offer affordable Medicare Advantage health plans with access to the Horizon Hospital Network and the Horizon Managed Care Network. Braven Health individual plan options will be offered to New Jersey’s Medicare-eligible population who reside in the following eight New Jersey counties: Bergen, Essex, Hudson, Middlesex, Monmouth, Ocean, Passaic and Union. Braven Health members may also live in other counties if they are enrolled with their employer. Members can enroll in Braven Health plans beginning October 15, 2020 for a January 1, 2021 effective date.

What Braven Health means to you
Because you participate in the Horizon Hospital Network or the Horizon Managed Care Network, your existing provider agreement now includes Braven Health, an affiliate of Horizon BCBSNJ.

Beginning January 1, 2021, you will be able to provide services and care to patients enrolled in Braven Health plans. Your participation status in any of the Medicare Advantage plans offered by Horizon BCBSNJ does not change. In fact, your participation status in Braven Health plans — including plans that use a subset of our managed care or hospital network — will be the same as your participation status in Horizon BCBSNJ Medicare Advantage plans. Braven Health plans will follow Horizon BCBSNJ’s medical policies and procedures.

More information about Braven Health and the new Medicare Advantage plan offerings will be shared in the coming weeks.

Published on: September 14, 2020, 14:18 p.m. ET
Last updated on: September 14, 2020, 16:25 p.m. ET