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PRECIOUS ADDITIONS® Now Available Online

Applies to: Fully Insured Commercial Markets and select ASO Accounts

Horizon Blue Cross Blue Shield of New Jersey (Horizon BCBSNJ) knows that pregnancy and new parenthood can be an exciting and stressful time, especially as we navigate the challenges presented by COVID-19.

That’s why Horizon BCBSNJ’s Precious Additions program is now available online to support eligible members. Whether this is a member’s first baby or they’re adding to a growing family, Precious Additions is here to support parents-to-be every step of the way.

Through Precious Additions, eligible expectant parents have access to tools and resources that can help them get the care they need during this special time, including:

  • My Pregnancy Assistant: A personal web-based guide that takes parents-to-be through pregnancy, from taking prenatal vitamins to labor and delivery.
  • A $50 reimbursement for members who participate in a prenatal parent class.
  • An interactive healthy pregnancy calendar.
  • The Mayo Clinic Guide to a Healthy Pregnancy.
  • One-on-one educational support.

For members who have access to Precious Additions through their Horizon BCBSNJ health plan, there is no additional charge to take advantage of this program. Eligible parents-to-be can enroll in this program at

Published on: November 19, 2020, 16:49 p.m. ET
Last updated on: June 8, 2021, 02:08 a.m. ET