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Horizon BCBSNJ Recognizes College Students in 2nd Annual Health Care Transformation Challenge

December 27, 2018

Applies to: All Markets

College students participating in the 2nd annual Health Care Transformation Challenge (HCTC) are helping Horizon Blue Cross Blue Shield of New Jersey make health care more relevant and understandable to young adults.

Fourteen teams from seven New Jersey colleges submitted proposals ranging from mobile device apps to innovative care solutions for disease management, mental/behavioral health and fitness and nutrition. A total of $10,000 in prize money was awarded to the top teams.

“We created the Health Care Transformation Challenge to tap into the creative and forward-thinking minds of young people, and at the same time, encourage students to take a more active role in understanding and shaping health care,” said Douglas Blackwell, Senior Vice President and CIO, Horizon BCBSNJ, and one of the presentation judges. “Our millennial innovators didn’t disappoint. All of the college students brought creative and original proposals to the Challenge, but a team from NJIT had the best idea and the most compelling presentation of this year’s competition.”

New Jersey Institute of Technology (NJIT) students took home the $5,000 grand prize with an inclusive platform that simplifies disease management by combining transparent information with technology – specifically through the creation of a chatbot and a set of algorithms that can answer common questions and provide recommendations.

A second team of students from NJIT placed second with an app that enables users to learn about mental/behavioral health symptoms through creative and interactive programs, and how to access behavioral health insurance coverage

The team from Hudson County Community College placed third with the creation of “New Horizon Campus Centers,” which are therapeutic hubs on college campuses where students can attend mental health seminars, receive counseling, meditate and socialize, all under one roof.

The finalist teams included students from NJIT, Rutgers University, William Patterson University and Hudson County Community College.

“It was intriguing to see how young adults view some of health care’s most complex problems,” said Mary Ann Christopher, MSN, RN, FAAN, Vice President, Community Health, Horizon BCBSNJ, and another HCTC judge. “There’s no better way to gain insight into practical ideas on health and wellness strategies for young adults than to look through the eyes of creative millennials.”

Read more about the challenge.

If you have questions, please contact your Horizon BCBSNJ sales executive or account manager.

Published on: December 27, 2018, 03:00 a.m. ET
Last updated on: August 3, 2021, 09:01 a.m. ET