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Health Care Transformation Challenge Launches to Colleges Across New Jersey

September 18, 2019

Applies to: All markets

Health care is important to everyone when they need care, but it can be a challenge to get young adults invested in their health care while they’re still young and healthy.

Horizon Blue Cross Blue Shield of New Jersey’s 3rd Annual Health Care Transformation Challenge (HCTC) hopes to change that. We’re asking college students throughout New Jersey to present unique solutions to raise peer understanding of behavioral health care issues, like advocacy, access, treatment and prevention. It’s one way Horizon BCBSNJ is leading with innovation to help our members achieve their best health.

Teams of students are asked to select an issue, research its impact and submit a case study solution. The case study should identify the issue and strategize ways to solve it, using technology, education, marketing, social media and other forms of engagement.

Finalists will present their solutions to a panel of industry experts on November 22, 2019. Prizes totaling $10,000 will be awarded to the top three teams.

HCTC is open to individuals pursuing an Associate’s, Bachelor’s or career-specific degree at an accredited New Jersey college or university. Submission deadline is October 13, 2019.

For more information, email

Published on: September 18, 2019, 03:18 a.m. ET
Last updated on: October 29, 2019, 07:12 a.m. ET