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Online Privacy Statement

Horizon Healthcare Services, Inc. d/b/a Horizon Blue Cross Blue Shield of New Jersey, together with its subsidiaries and affiliates (collectively, “Horizon BCBSNJ”), is committed to safeguarding the personal information we receive from you when you interact with any of our mobile applications (“Apps”), websites and online services (“Services”). This Privacy Statement explains how we collect, use and share your personal information when you interact with our Services.

In some cases, the information we collect about you is subject to the requirements of the Health Insurance Portability and Accountability Act (“HIPAA”). If you are a Horizon BCBSNJ member and register to use the online member portal, that information is subject to HIPAA. In those circumstances, Horizon BCBSNJ's Notice of Privacy Practices (NOPP), and not this Privacy Statement, will apply. If you have questions about which policy applies in a certain situation, please contact us.

What Personal Information Is Collected

When you use our Services through our website, member portal and/or Horizon Blue app, Horizon BCBSNJ may collect information that directly or indirectly identifies you, including name, address, email address, telephone number(s) and/or fax number. In addition, we may collect the following types of information:

Device Information - This includes information such as your Internet Protocol (IP) address, hardware model or version, operating system, unique device identifiers, browser or application configurations, and mobile network information. We may also associate the information we collect from your different devices to help us provide consistent services across your devices. When you use our Services, we may also collect information about your physical location through your mobile device.

Log Information - We may record details of how you used our Services or how our Services performed, including page views and response times, clickstream data, information about how you navigate through our Services, and which website or application you came from before visiting our Services.

Performance Measurement - We may also collect other information related to the performance and effectiveness of our Services, including what emails, content and advertising were viewed, advertising data, real time monitoring of technical issues, wait times for customer service, feedback provided, responses to surveys you complete and other measurement information.

Use of Cookies and Similar Technologies - Horizon BCBSNJ uses cookies, beacons, application agents, pixels and other technologies to provide our Services, enhance your experience with our Services, and to collect the information described above. Cookies are text files that are placed in your computer's browser. Web beacons and pixels are images that may be used with the Services or placed in emails we send you. We may include a web beacon in an email we send you for the purpose of counting the number of people who open the email.

Cookies are set by Horizon BCBSNJ, and we may also allow the placement of cookies or other storage technologies by third-parties, including Facebook, to collect or receive information from the Services and elsewhere on the Internet. These third parties may use the information collected to provide Horizon BCBSNJ measurement services or to deliver ads on their websites that are tailored to your interests.

You can decide if and how your computer will handle cookies by configuring your preferences or options in your browser or mobile device settings. However, if you choose to reject all cookies, the Services may not function properly or as desired. Visit or to learn more about how cookies are used in interest-based advertising or to opt-out of interest-based advertising.

Payment Card Data - For certain products, Horizon BCBSNJ may allow you to pay your premiums through our secure online services or through the Horizon Blue app. If you choose to use this feature, payment card and/or bank account details are securely collected and transmitted by a third party vendor for the sole purpose of processing payment. The payment vendor is responsible for securely storing such credit card and/or bank account details and for limiting access to authorized users.

How Personal Information is Used

In addition to the uses described above, Horizon BCBSNJ may also use the information collected through the Services to:

  • respond to your inquiries
  • operate our business
  • comply with the law or our policies
  • investigate or prevent fraud or security breaches
  • provide the products and services you request
  • administer your account
  • inform you about products and services that might be of interest to you
  • inform you if you are in jeopardy of losing coverage
  • inform you of a high-risk health epidemic specific to New Jersey, or the state you live in

Any protected health information we may receive through the Services will be handled in accordance with HIPAA and our HIPAA Notice of Privacy Practices.

Third Parties

We may share your personal information with entities not affiliated with Horizon BCBSNJ only as described in this Statement or as described in our HIPAA Notice of Privacy Practices, as applicable:

Service Providers - In addition to the information sharing described above, we may also disclose your personal information to businesses that Horizon BCBSNJ hires to perform services on our behalf, or to support our business operations (e.g., service providers who use cookies or other technologies on our behalf to help operate and measure our Services), and provide you with additional products and services. Service providers may only use your personal information, as instructed by Horizon BCBSNJ, to provide the services that Horizon BCBSNJ has contracted the businesses to perform.

Partners - We also partner with businesses that operate their own independently run websites, online services or Apps. This allows us to offer a wider array of services and features to Horizon BCBSNJ members. Unless stated otherwise, these services are not owned or operated by Horizon BCBSNJ and are used pursuant to that business's terms of service and privacy practices.

Advertising Networks - We may also use third-party advertising networks to serve advertisements on our behalf. The cookies received with the advertisements served by these networks may be used to collect and build behavioral profiles by these companies to deliver targeted advertisements on our websites and websites not affiliated with Horizon BCBSNJ. You can learn more about targeted advertising at‌ or

Legal or business purposes - We may also disclose your personal information to third parties, as allowed or required by law or to protect our interests, for purposes of:

  • complying with legal processes
  • responding to requests from public and government authorities
  • enforcing our terms and conditions, including investigations of potential violations
  • detecting, preventing or otherwise addressing fraud, security or technical issues
  • protecting our rights, privacy, safety or property, and to allow us to pursue available remedies
    • limiting the damages that we may sustain
    • in safety matters or in litigation where the data is pertinent
    • in connection with a merger, acquisition, sale of company assets or other business activity in which a review or transfer of personal information is required

We may share non-identifiable or aggregate information with third parties for any lawful purpose.


When you register and sign in to, you are required to provide Horizon BCBSNJ or its contracted service providers with your email address. We may use this information to:

  • administer or communicate with you about your account, enrollment and benefits
  • notify you if you are in jeopardy of losing your health insurance coverage
  • send you information upon your request
  • communicate offers or updates about our products, programs and services
  • share information about health or wellness topics or about doctors, hospitals and other health care professionals that participate with your plan
  • notify you of a high-risk health epidemic in New Jersey or in the state you live in

When you send email messages to the mailboxes listed on our websites, we will retain your message, email address and our response so that we can efficiently respond to your questions or issues. We also do this in an effort to comply with legal and regulatory requirements. Email is not always a secure method of transmitting information. Use judgment when sending information in an unsecured email via the Internet. You may always convey confidential, personal or sensitive information by calling the appropriate Member Services phone number that you will find under Contact Us.

Your Choices

Email – You can unsubscribe from Horizon BCBSNJ emails by clicking the “Unsubscribe” link which is always located at the bottom of each email.

SMS or text messaging – You are required to provide your phone number upon downloading and registering for the Horizon Blue app. You may also provide this information through the online member portal as part of your notification settings. This information will be used to notify you in certain circumstances regardless of whether or not you have opted-in to receiving SMS Test messages if you are at risk of losing your health insurance coverage and/or there is a high-risk health epidemic specific to New Jersey or the state you live in. You may opt-out of a Horizon BCBSNJ texting campaign at any time by replying STOP to the text message you received or by calling Member Services at the number on the back of your ID card. You will not receive any additional messages from that particular campaign or program you opt out of unless you opt-in again

Additionally, you may choose to sign up to receive text messages from Horizon BCBSNJ, including text notifications for:

  1. Account Servicing – Billing reminders, updates to your account information, HIPAA requests for personal representatives, claim payment status, customer service inquiries, or when new documents related to your plan coverage are available (e.g. Explanation of Benefits (EOBs), Pre-authorization requests and, request for medical records).
  2. Health care Related SMS Text messages – Care and Disease Management, health and wellness programs and reminders, Pharmacy Benefits programs and Behavioral Health programs.
  3. Security – One time pin (OTP) to help you with your account security during multi-factor authentication or to reset your password.

When you sign up for these messages, the SMS/Texting Terms and Conditions will apply.

Mobile Application Push Notifications – If you have elected to receive push notifications for the Horizon Blue app, you can turn the notifications off at any time by adjusting the settings on your mobile device.

Device Location – You can opt-out of location services at any time by adjusting the settings on your mobile device. For information on location tracking on Horizon BCBSNJ apps, please refer to the Online Terms & Conditions.

Interest Based Advertising – You can opt-out of interest-based advertising by visiting or You may still receive ads from Horizon BCBSNJ, but they will not be tailored to your specific interests.

Cookies – You can make choices about cookies through your browser's privacy settings. Remember, if you disable all cookies, some features or Services may not work properly.

Linking to Other Sites and In-App Services

For your convenience, we may provide links to other websites or applications. We do not control third-party websites or applications, and thus, are not responsible for their privacy practices.

Through our Apps, we may offer services that are provided and administered by third parties (3rd Party Services). Your use of the 3rd Party Services will be subject to the terms of use and privacy policies and practices of the third party.

Information Safeguards

We have implemented physical, electronic and procedural controls designed to safeguard your personal information. If you receive correspondence that appears to be from Horizon BCBSNJ, but contains typographical errors, grammatical mistakes or awkward wording, please proceed with caution, as this email may not actually be from Horizon BCBSNJ. We will never send you an email asking you to:

  • click on a link in an email to validate personal or account information
  • open an email attachment, unless you have specifically requested this information from Horizon BCBSNJ
  • download or run a program received via email
  • reply to an email and provide personal information, such as your Social Security Number, member ID number or username/password to any account
  • confirm or correct information as part of a system change or upgrade
  • provide banking information to claim money won in a contest
  • fill out a customer service survey in exchange for money

If you receive an email with any of these requests, or any other suspicious content, do not respond. Please forward it immediately to

Personally Identifiable Information Collected through the ACA Marketplace

Horizon BCBSNJ representatives may collect certain personal information when assisting you in shopping or applying for individual health insurance through the Health Insurance Marketplace established under the Affordable Care Act (the “Marketplace”).

We may collect personal information from you, including name, Social Security Number, date and place of birth, mother's maiden name, medical, educational, financial and/or employment information, phone number, home and mailing addresses, email address and driver’s license number. We may also collect personal information from you about others for whom you are shopping or applying for health insurance coverage.

We collect this information pursuant to the Affordable Care Act (ACA) and its rules and regulations published by the Department of Health and Human Services (HHS) in connection with your interest in Horizon BCBSNJ health coverage options. Our representatives may use your personal information to:

  • assist you with the eligibility process and application for health coverage
  • help you with enrolling in a Qualified Health Plan (QHP)
  • help you determine eligibility for exemptions from the requirement to maintain health coverage

Horizon BCBSNJ representatives will help you enter your personal information into the Health Insurance Marketplace (the Marketplace) website application, or may enter the information on your behalf. We may retain the personal information you provide during these sessions, and will maintain and/or store that personal information in accordance with our privacy policies and procedures.

In addition, personal information that is provided to the Marketplace will be used by Marketplace representatives to:

  • determine your eligibility for health insurance coverage
  • determine your eligibility for programs to lower costs of health coverage
  • display your QHP options

The Marketplace has privacy and security standards and procedures in place to protect your personal information. Please visit to learn more about how the Marketplace handles your personal information.

You are not required to provide personal information to Horizon BCBSNJ or the Marketplace, but the assistance Horizon BCBSNJ representatives provide is only based on the information you and/or your authorized representative provide. If the information provided is inaccurate or incomplete, the Horizon BCBSNJ representative may not be able to provide you with information about health coverage options, help with the eligibility process and/or assist you with enrollment in a QHP.

Please visit to learn about the effects of entering incomplete, inaccurate or fraudulent information into the Marketplace application.

If you believe your privacy rights have been violated, you may file a complaint with Horizon BCBSNJ by calling our Privacy Office at 1-800-355-BLUE or you may file a complaint with the Centers for Medicare & Medicaid Services (CMS) by calling the Marketplace helpline at 1-800-318-2596.

Do Not Track

At this time, Horizon BCBSNJ is not able to honor Do Not Track signals, but you may adjust your browser settings to prevent cookies from being set.


Horizon BCBSNJ Services are not intended for use or consumption by children under the age of 13.

Changes to this Online Privacy Statement

Evolving technology will provide us with new and better ways to serve your health coverage needs and we may change this Notice at any time and from time to time to reflect new privacy practices. This Statement is not intended to and does not create any contractual or other legal right in or on behalf of any party.


If you have questions about this Online Privacy Statement or our privacy practices, please contact us.

Last Updated: September 27, 2019