Horizon BCBSNJ sponsors and offers unique health-focused experiences to engage New Jersey residents. Throughout 2018, we engaged with more than 39,000 consumers at 108 various community events, including health fairs, minor league baseball games, walks and road races. We also have a strong volunteer program called Horizon Cares, which saw well over 500 employees volunteer nearly 7,000 hours of their time in 2018.
Among the highlights in 2018 was the announcement of our multi-year agreement with Rutgers Athletics—an exciting new partnership that positions Horizon BCBSNJ as the “Official Health Insurance Partner of the Scarlet Knights,” and gives us a powerful brand presence at all Rutgers athletic venues and campuses across the state. It also further strengthens our relationship with Rutgers, and provides many opportunities to collaborate on health and wellness initiatives to improve the quality of life throughout the communities we serve.